The use of the media – be it traditional print or online newspapers, national and digital broadcast outlets, or more instant and global social media – and the impact it can have in terms of damaging reputations, is increasingly frequent. We help our clients prepare for possible media engagement and, when necessary, manage media interest in high-profile situations. Much of this work is carried out internationally, though focused on English-language media given the international role of the English legal system.
Our client's assets were expropriated by a foreign government. DRD’s role was to protect our client’s reputation throughout a series of high-profile litigation cases in the over 15 jurisdictions, lasting over 10 years.
We worked closely with the legal teams to consistently demonstrate to the media and other key stakeholders that our client’s case was a preeminent example of expropriation and the failure of rule of law. Using public affairs and media-handling strategies, alongside online reputation programmes, we ensured that the client’s messages and the history of the case were understood and widely supported.
Despite persistent efforts to discredit our client, the company’s story was well-represented and documented in the media and online. This provided important support to the arguments of the legal teams in their multiple lawsuits, and helped to secure the biggest monetary award in the history of the ECHR.
DRD was asked to help a leading international professional services firm manage the reputational attack launched by disgruntled former employees in the CIS countries. At the time of appointment, potentially damaging allegations had been passed to local regulators and media.
DRD carried out a two-pronged strategy. After a deep analysis with the client's legal team, we developed a clear explanation of why the allegations were false. Working alongside external legal counsel, we engaged directly with international media outlets to persuade them that the allegations were incorrect and part of a clear agenda to try and inflict reputational damage on the client. At the same time, we carried out a full risk assessment across the client's business in multiple countries to ensure that any other areas of potential risk were examined and proactive management of any issues could be undertaken with relevant stakeholders.
All international media ignored the allegations ensuring no reputational damage was inflicted. The client increased internal resources to ensure that a more proactive approach to risk management was embedded in the organisation.