AI & Reputation

AI & Reputation

The rise and rise of artificial intelligence has become a daily feature of newspaper columns. Debate around what it means for companies, governments, individuals and society more broadly is in sharp focus. AI is nothing new, however the technology powering it is advancing at an exponential rate.

Reputational threats and opportunities

As increasingly powerful AI tools become ubiquitous, the threats and opportunities they pose becomes more apparent. Companies and organisations, excited by the potential AI presents to revolutionise their operations and ‘get ahead of the pack’ must consider how they communicate these changes.

We advise clients facing a range of these challenges. This could be a company seeking to implement AI-driven changes, helping persuade their key audiences of the benefits of change and dispel concerns. It could also be advising clients on how to fight back against AI-driven misinformation campaigns. We seek to act as a guide to navigating the increasingly sophisticated methods certain bad actors choose to deploy.

Deciphering the regulatory picture

With the rapid pace of change, regulators and governments are grappling with how best to set the rules of the AI game. The EU’s AI Act, juxtaposed with the UK’s ‘wait and see’ approach presents a complex landscape for companies to face. We advise clients on how best to engage with both the rule-setters and rule implementers.
We ensure our client’s case is heard by the right people and presented in the best possible light, acting as guides to those navigating the fast-changing picture of AI regulation and policymaking.

Navigating AI – our work as a firm

Our team has a wide range of experience advising clients facing complex and contentious issues relating to these emerging technologies. As they become more deeply engrained in mainstream society, the need to tread carefully will become ever more apparent.

Cyber

Meanwhile, DRD combines deep experience handling data breaches and other cyber-related crisis briefs, deploying careful analysis of issues and situations to secure real results for our clients. Clients benefit from continuous partner involvement in all matters, with teams drawn from major consultancies, government, the law, international corporates and charities.

In many sectors, cyber incidents are now a fact of everyday life. The arsenal at the disposal of threat actors, from state-sponsored machines to “lone wolf” attackers, continues to evolve at a rapid pace, boosted exponentially by the proliferation of AI.
As a result, clients must remain agile in their cyber risk planning, taking an integrated and strategic approach, while committing to regular reviews of processes in line with the changing threat landscape. DRD works with clients, their legal team and other advisors as they prepare for, respond to, and recover from data breaches.

Preparedness

How organisations prepare for cyber risk is crucial to protecting reputation and reducing costs when incidents occur. We advise clients on processes and protocols in order to understand the risk profile for a client and mitigate the reputational impact of an incident.

Active incidents

Once they hit, cyber incidents are characteristically fast-moving, with often complex webs of stakeholders and limited or uncertain information. DRD is used to rapidly responding to assist clients facing a sudden incident, working with them to map and prioritise their risk, create clear communications, protocols and materials, and anticipating the challenges which lie ahead.

Recovery

After the event, we work with the client to ensure any lessons are learned and to develop a programme of broader reputational support to mitigate incident impact and preserve value.

If you believe you or your organisation has experienced an issue of this nature or would benefit from our services, please do get in contact at info@drdpartnership.com