An era of increased scrutiny

In today’s global and commercialised sports landscape, DRD Partnership offers expert communication and advisory services to help sports organisations, governing bodies, and athletes navigate complex challenges. From managing media scrutiny and fan engagement to addressing Environmental, Social, and Governance (ESG) concerns, diversity, inclusion, and athlete welfare, we provide strategic guidance to safeguard reputations.

With experience from grassroots to global franchises, we support clients in building effective communication strategies, managing crises, and handling issues such as sponsorship, broadcasting rights, and safeguarding.

In an increasingly commercialised and global environment, the sports and e-sports industries face unprecedented public scrutiny and regulatory pressure. DRD Partnership provides specialist communication and advisory support to help sports organisations and governing bodies navigate the complex challenges they face in today’s rapidly evolving landscape.

The sports sector is at the intersection of high-profile media attention, fan engagement, and commercial interests, making reputation management a critical concern. Beyond the traditional challenges of performance and competition, sports organisations are now contending with issues ranging from governance and ethical conduct to sustainability and athlete welfare.

Key issues include the growing focus on Environmental, Social, and Governance (ESG) standards, with a particular focus on “sports washing”, with fans, sponsors, and regulators demanding greater transparency and accountability. The industry is also grappling with the implications of diversity and inclusion, athlete mental health, and safeguarding, as well as the increasing threat of cyber security breaches in a digital-first world.

We provide strategic guidance to help sports organisations communicate effectively with stakeholders, whether managing a crisis, launching a new initiative, or responding to media scrutiny. Our team has extensive experience working with sporting institutions at all levels, from grassroots organisations to global franchises, ensuring they are equipped to handle the unique reputational risks the industry presents.

We understand the commercial pressures and regulatory complexities that sports entities must navigate, from sponsorship agreements and broadcasting rights to tax, employment issues, and the safeguarding of athletes. Our specialist team offers tailored advice to support clients in building communication and public affairs strategies and managing their public image.