Artificial Intelligence

Threats and opportunities

As increasingly powerful AI tools become ubiquitous, the threats and opportunities they pose becomes more apparent. Companies and organisations, excited by the potential AI presents to revolutionise their operations and ‘get ahead of the pack’ must consider how they communicate these changes.

We advise clients facing a range of these challenges. This could be a company seeking to implement AI-driven changes, helping persuade their key audiences of the benefits of change and dispel concerns. It could also be advising clients on how to fight back against AI-driven misinformation campaigns. We seek to act as a guide to navigating the increasingly sophisticated methods certain bad actors choose to deploy.

We work closely with legal counsel and technical specialists in deploying the full range of legal and operational measure to confront everything from AI hallucinations, infected narratives, and other attacks on reputation driven by the power of LLMs.

Deciphering the regulatory picture

With the rapid pace of change, regulators and governments are grappling with how best to set the rules of the AI game. The EU’s AI Act, juxtaposed with the UK’s ‘wait and see’ approach presents a complex landscape for companies to face. We advise clients on how best to engage with both the rule-setters and rule implementers.

We ensure our client’s case is heard by the right people and presented in the best possible light, acting as guides to those navigating the fast-changing picture of AI regulation and policymaking.

Navigating AI – our work as a firm

Our team has a wide range of experience advising clients facing complex and contentious issues relating to these emerging technologies. As they become more deeply engrained in mainstream society, the need to use cutting edge tools and techniques to defend reputations will become more compelling than ever.